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Android Developers Blog: Battling Impersonation Scams: Monzo’s Innovative Approach

[ad_1] Posted by Todd Burner – Developer Relations Engineer Cybercriminals continue to invest in advanced financial fraud scams, costing consumers more than $1 trillion in

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Mobile Video Monthly #35 – April 2023

[ad_1] Temperatures are rising and things are changing! Let’s dive into the latest news of the mobile world! Google will launch an ad transparency center

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What Google announced for the Play Store at Google I/O 2023

[ad_1] App Store Optimization (ASO) May 16, 2023 Last week Google held its annual I/O event. This year, the big focus was, unsurprisingly, artificial intelligence.

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Mobile Video Monthly #36 – June 2023

[ad_1] Summer break isn’t here yet for the mobile world. From TikTok’s new AI advertising tools to YouTube’s thumbnail A/B testing, check out what happened

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Using psychology to market your mobile game

[ad_1] There is no magic solution to create the perfect video ad for a mobile game. However, some things can help the process. Sometimes, knowing

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Dress up your mobile game for Halloween

[ad_1] Halloween is here! While you’re getting ready to go trick or treating, did you think about dressing up your creatives? Seasonalizing your creative assets

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Mobile Video Monthly #37 – October 2023

[ad_1] Halloween is behind us now but the holiday season for marketers has just started! Lucky for you, we kept an eye out for all

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How to make a good video ad script

[ad_1] Crafting a compelling video ad script for mobile games isn’t just about enticing visuals—it’s about sparking curiosity, tapping into emotions, and compelling action within

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The Power of Holiday Marketing in Boosting Mobile Game Engagement

[ad_1] The relevance of holiday marketing in mobile gaming goes beyond mere festive decorations and Santa hats propped up on characters. It’s a key player

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Disturbing ads, a new trend for mobile gaming creatives?

[ad_1] A strange trend is starting to take shape in the mobile gaming marketing world. You’ve probably come across one or several. Is this a